Landing pages and what they bring to the table

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Setting up a landing page is usually the dreaded part of creating a campaign funnel and many newbie affiliates would love to simply skip this step. And while it is possible to run affiliate campaigns without a website (we’ve discussed this in the first chapter), in most cases, having a website gives you several advantages.

Let’s talk about them, shall we?

A landing page is an additional step in a campaign funnel. And while it adds more hassle for a visitor, it also adds:

  • More advertising space that you can use to display more text and graphics, counter any doubts and provide more arguments for your offer.
  • An option to display personalized content, such as ‘Hello, iPhone user!’ or ‘Buy this Galaxy s20 cover’.
  • More space to display additional offers, if the primary offer isn’t enough.

Now that you know about the perks of having a landing page in your campaign funnel, here is what you need to run one:

  1. A landing page itself that you can build using one of the landing page builders or get inspired with an ad spy tool. This tool is used to search for and analyze other people’s ad campaigns and landing pages.
  2. A service that enables your web page’s online presence, which is called hosting. There are various hosting options available. For most affiliates, a virtual private server (VPS) is enough. Once you hit higher numbers, you can switch to a dedicated server.
  3. Optionally, you can get a custom domain name that is related to your brand or product type. A hosting service will only provide you with some randomly-generated names, which will be visible in a visitor’s web browser’s address bar. To increase trust, you can purchase a domain name that will be somehow meaningful, such as ‘fishing-gear.com’.

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