Affiliate glossary


To make learning a bit easier for you, we’ve prepared a glossary with the most common affiliate marketing terms. Make sure you understand them before you move on to the next chapter. Ad network – sometimes referred to as “ad exchange”. A platform that connects publishers with advertisers. This is a type of a traffic source.Affiliate network – a platform that connects offer owners and advertisers. This is where you can find offers to promote. Campaign – an organized effort to promote offers. A campaign can have several ads, landing pages, or targeting options, but usually everything is thematically related. Within one campaign, you use one type of ads inside one specific GEO.Campaign funnel – a complete visitor’s journey, from an ad, through a landing page or pages, to an offer.Click ID – a unique alphanumeric string that is used to identify a click. Traffic sources, trackers, and affiliate networks have their own click IDs to track concrete visits. Passing a click ID within a token is commonly used to authenticate a conversion within a tracker or a traffic source.Conversion – any user-generated event deemed valuable by an offer owner. A conversion can be:PurchaseNewsletter signupApp installCredit card submit

ADVERTISERS are rewarded for conversions by offer owners with a commission, called a “payout”.Cost models – methods of paying for traffic. There are the following cost models:CPA – cost per action. This is when you pay for traffic only if a visitor undertook a certain action, usually a conversion.CPC – cost per click. This is when you pay for each click on your ad.CPM – cost per thousand (thousand in latin is mille, hence “Cost per mille”). This is when you pay for a thousand ad views.CPV – cost per view. This is when you pay for a single ad view. CPV times a thousand is CPM.Revshare – this is when you pay a set fraction of your payout.C TA – call to action. Usually a button that is placed on a landing page. It directs a visitor to an offer page. There can be one or more CTA buttons that lead to the same or different offers from one landing page.Direct Tracking – a.k.a. cookieless tracking, redirectless tracking, zero-click tracking. A method of tracking that relies on scripts (often referred to as pixels) that are implemented on a web page, making requests to a tracker when a specific event occurs.GEO – a term describing geographical targeting details, such as tier, country, state, or city.

Interstitial – a type of full-screen ad, that covers the whole app or page when loaded.Lander/Landing page – any web page that goes between an ad and an offer. Its purpose is to provide additional product information, convince a visitor to purchase, or present alternative offers. Leadgen – a type of an offer where the main purpose is to collect leads. In reality, most offers are leadgen offers.Native – a type of ad that tries to mimic the surrounding content. These ads look like genuine news articles and are often visible on news pages in sections such as “You may also like” or “Related content”. Offer – a product or a service that an advertiser can promote in exchange for a commission, called payout. Offers can be found in affiliate networks. Pixel – this is how a tracking script is usually called. A pixel implemented on a landing page reports visits to this page, whereas a pixel implemented on an offer page reports conversions.Placement – a place on a web page where an ad is placed. Information about placement is often tracked and used to optimize your campaigns.Pop – a type of an ad that launches your landing page or offer page in the background (pop-under) or in front of the currently visited page (pop-over).Postback – a method of reporting conversions from an affiliate network to a tracker or traffic source that uses HTTP requests.

5Tier – a group of countries similar in terms of advertising techniques and payouts. The division is based on when a given country has been connected to the Internet.Tokens – an automatically replaceable placeholder that is a part of a redirection URL. It is used to pass information between platforms, such as: placement name that a visitor has clicked, country of origin, device type, and many others. Each platform has its own specific tokens.Traf fic – a stream of visitors, either paid or organic. A place where you can get traffic from is called a traffic source.Traffic source – a general term describing any place that you can get traffic from, such as Google, Facebook, or ad networks.

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